Business Plan Innovation
Creating the conditions for success
An interview with Langdon Morris
Business Digest - N.131 - June 2003

RESEARCH Interview with Langdon Morris, partner at InnovationLabs and research professor at the University of Pennsylvania

All companies pride themselves on being innovative. Some keep pace with competitors, while others will stop at nothing to retain a position among the leaders. But according to Langdon Morris, a third path exists. Wider and with fewer pitfalls, it is this path that will ultimately stand the test of time.